Photographer. Creative Consultant. Visual Storyteller.
Based in South Orange County, California

Hi, I’m Carolyn Ruiz. I’m a lifestyle photographer and creative consultant with a background in brand marketing, a deep love for storytelling, and a forever pull toward the ocean.

Most people know me through my photography, but my career actually began in the marketing world. I’ve worked behind the scenes with brands like Surfer Magazine, O’Neill, Rusty, RED Digital Cinema, and PADI, leading content strategy and creative direction. That foundation shapes everything I do today.

Now, I bring both worlds together, offering photography that is not only beautiful but also intentional and brand-aware. I work with families, lifestyle brands, interior designers, boutique hotels, and creative businesses to help them tell stories that feel real, warm, and elevated.

As a mom to boy/girl twins, I’ve learned how quickly time moves. Capturing the small, honest, everyday moments has become more important than ever. Whether it’s a family session or a brand shoot, I look for those in-between moments and bring a mix of clarity, emotion, and style to every project.

I take on a select number of family sessions each season and love collaborating with brands on storytelling campaigns, UGC content, and lifestyle photography that connects with their audience. If you’re looking for a creative partner who brings both vision and strategy to the table, I’d love to connect.

Let’s create something meaningful together.

To inquire regarding pricing and availability, please feel free to reach out by emailing me at hello@CarolynRuizCreative.com or calling 949-413-2582.

~ Carolyn Ruiz